A Dream of Wisteria

In 2023, I worked with a team of three designers (including myself) to come up with a site concept in order to activate a space within The Asian Food Hall in Baltimore, MD. I was designated as Lead Designer and I was in charge of the brand identity and brand materials for the opening day of our art piece. In conjunction to the branding, I was also in charge of finding real-world solutions (materials, process, look) for our LED-based Wisteria tree sculpture.

BRANDING FOR OPENING EVENT AT THE HUB ASIAN FOOD HALL

The branding materials included my personal logo because the design team
agreed that we can use it as our logo mark

THE RESEARCH // PITCH DECK

Before coming up with our concept idea, we had to conduct research to get a feel for the best solutions for the space.

Our research included a SITE VISIT which allowed us to sketch the area, get a sense of our audience, and also set up survey questions to later survey regular customers of The Hub.

We also conducted a review of competition and see what other similar establishments do to keep their dining space interesting

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